Ex-Mozilla CEO Brendan Eich has a new web browser that will get rid of the one thing you find most annoying in the internet experience: intrusive ads. Eich has teamed up with his startup company, Brave Software, to create a new web browser known as “Brave” that promises privacy protection and increased web browsing speeds.
Brave’s web browser is said to eliminate intrusive ads, which have been nothing short of intrusive and used to compensate publishers because of free services. Google has made a fortune from mobile ads, and Facebook, having purchased text message company WhatsApp, is now giving WhatsApp for free instead of the traditional $1 fee because of the free exchange of user data in place. Brave wants to be the browser that doesn’t operate in this manner.
Additionally, Eich’s new Brave browser is said to offer faster web browsing speeds, from two to four times those of existing web browser and 1.4 times faster for personal computer web browsers – a welcome speed of pace, which, no doubt, is due to the elimination of user ads that use your shopping experiences to sell you ads on a new pair of shoes you’ve been eyeing. Not only will you find ads stripped with Brave, but also other background elements that track you as well. In other words, Brave wants to ensure total privacy for its users that allows them to have a pleasant experience with this new browser.
At the same time, though, Brave is built from Chromium, the foundation for Google’s own Chrome web browser, with Google handling most of the support for Brave. Eich says that he and his company decided to use Chromium because Google Chrome is one of the most used mobile web browsers worldwide, and Brave, of course, wants to get as many adopters as it can.
Currently, there are no ads, but “empty patches that show where ads used to be,” a source says. Once Brave has enough users in place, the browser will supply limited information to publishers who can then place ads based on small information. In exchange for having limited data given to publishers, Eich says that it will start to give profit to customers in the form of monthly money that can be used to pay off publishers so that they can reduce the amount of advertising they use. At some point, potentially, users may be able to reduce the entire ad experience and be truly ad-free on Brave – which would be a paradigm for all web browsers to follow.
Privacy, performance (speeds), and profit for users all make for three good reasons to adopt the Brave browser. If the web browser lives up to its name, Google’s Chrome is in some serious trouble.
